2019 SelectUSA Investment Summit
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Past Summit Panel Discussion Photo

Spinoff & Collateral Event Proposals

June 10 – 12, 2019 | Washington Hilton, Washington, D.C.

Spinoff & Collateral Event Proposals

SelectUSA is partnering with economic development organizations (EDOs) across the United States to plan and promote Investment Summit spinoff events. These events will take place either directly before or after the 2019 SelectUSA Investment Summit in several U.S. locations. We encourage all visiting foreign business delegations to extend their stay in the United States and connect directly with business leaders and local experts while exploring promising investment opportunities.

Partnering with SelectUSA for your Spinoff Event

Apply to Host a Spinoff Event

Key Dates

  • Aug 6 – Spinoff event host application portal opens
  • Oct 1 – Initial deadline for EDO/spinoff event host submissions
  • Nov 1 – 2019 SelectUSA Investment Summit attendee application portal opens
  • Dec 31 – Final deadline for EDO/spinoff event host submissions

Registration

  • Option 1: SelectUSA can help facilitate registration to your event. With this option, we will receive participant registrations and forward them to you with their submitted profile information. As the event organizer, you have the final say as to who is or is not a good match for your event. You are not obligated to accept registrations received. Following receipt of registrant’s profile information, you should connect with each registrant to confirm interest and participation.
  • Option 2: You also have the option to facilitate your own registration process. With this option, SelectUSA would not receive participant registrations. Instead, registrations would go directly to you via your provided registration link (i.e. via Eventbrite, MissionTix, etc.). Your registration link would be published on the SelectUSA spinoff event webpage.

Note that many of the international investors who attend the SelectUSA Investment Summit tend to sign up in the February-May period. We therefore recommend that your registration deadline be no sooner than one month prior to the Summit, May 10, 2019.

Promotion

SelectUSA utilizes a variety of methods to promote each event to our audiences including newsletters and social media. Organizers should also actively promote their own events. In past years, many EDOs have created landing pages on their websites for spinoff events and have worked through their own contact lists to promote attendance at the event.
  • Online: All approved spinoff events are published on the SelectUSA Summit site (www.selectusasummit.us). We can accommodate direct registrations/applications on this site.
  • International: The markets you select in your spinoff host application are the markets SelectUSA will target for heavier promotion. This can be updated as often as necessary by updating your application. In addition to regular email blasts and newsletters sent to international attendees, SelectUSA works closely with our overseas posts and U.S. Export Assistance Centers to promote your events.
  • Social Media: SelectUSA will work with you to develop personalized graphics to use in the promotion of your event. These are a great option for social media platforms such as Facebook and Twitter. SelectUSA is also happy to share and retweet your posts promoting your spinoff event. Please include #SelectUSASummit and/or #SelectUSA when tweeting to ensure we can locate your post and cross-promote.
  • Investment Summit Registration: If your spinoff event is submitted and approved by October 1, 2018, details of the event will be included at the time of registration for the 2019 SelectUSA Investment Summit for all international participants. We will endeavor to add later submissions to the registration data in a timely manner.

Best Practices

Sample Agenda and What to Include

  • Dedicate your spinoff event to 1-2 industries, max of 3.
    • Past years have shown that events focused on specific industries see the most success. When it is too broad of a focus or there is no specific industry, attendees and investors are unsure if the event will meet their specific interests/needs and are less likely to attend.
    • If you focus on an industry (or 2), SelectUSA is better able to assist you with targeting the right attendees.
  • Target countries/markets
    • The more you focus your event, the more likely the chances of success. If you select 2-3 target countries/markets for attendance, we will be able to push
  • Submit your application early!
    • The earlier your application is received, the more time we have to effectively promote it.
  • Collaborate with neighboring cities/counties.
    • If a neighboring city/county is also planning a spinoff event and your industry focus is the same, it may be a good idea to consider working together to avoid having interested investors choose one locale over the other.
  • Know what the ideal level of participation looks like for your event.
    • Is your event ideal for 5-10 participants? 10-15 participants?
    • SelectUSA suggests keeping the events small and targeted – somewhere between 5-20 participants.
  • Know what works best for you re: event promotion and management.
    • Do you prefer more control over your event or less (i.e. registrations)? Do you want companies to be able to contact you directly? SelectUSA is flexible and can work with you to find the best path forward. If you’d prefer to take registrations yourself, that’s ok with us – if you’d prefer we handle that for you – we’re happy to accommodate.
  • Do not hesitate to contact SelectUSA with any questions or concerns you may have.
    • We are here to help and ensure your event is a success!
    • If you are ready to submit your application to host a spinoff event in your city before or after the 2019 SelectUSA Investment Summit, Click Here.
  • If you’d like to speak further with the SelectUSA team before deciding to host an event, feel free to contact us at SelectUSA@experient-inc.com.

Collateral Events at the Washington Hilton or in the Surrounding Area During the Investment Summit

SelectUSA and the Department of Commerce will highlight investment promotion events surrounding the Investment Summit via the Collateral Events Calendar. Any event held during the Investment Summit in Washington, D.C. and hosted by another group with the support of SelectUSA is considered a SelectUSA Investment Summit Collateral Event. SelectUSA Investment Summit Collateral Events Calendar can help drive investors to your onsite collateral events, such as receptions, roundtables and, networking sessions.

An Investment Summit collateral event should seek to attract the existing audience and should occur during June 10-12 in the Washington, D.C. area, but does not need to occur onsite at the Hilton to be showcased on the calendar. All promoted events will have the option to be viewable by Investment Summit attendees regardless of the audience selected. Hosts can control participant lists by including detailed RSVP instructions.

If you need to request event space, you may also use the link below to request rooms onsite or at neighboring venues for various events, including:
  • Breakfasts
  • Dinners
  • Luncheons
  • Receptions
  • Roundtables
  • Meet and greets

Note that space is limited and requests are not considered final until you have received official notice from SelectUSA event staff. There may be a rental fee for the space.

Apply to Host a Collateral Event